Social analytics platform for Fortune 100 marketers.
Drove 100%+ lift in DAU/MAU and contributed to 135% NRR, with 60%+ of net new revenue from enterprise expansions. Built the triage system that focused the org on highest-impact work across a 3,000+ item backlog.
Owned premium analytics surfaces: cross-channel paid, anonymized benchmarks, campaign intelligence, and custom dashboards. Led onboarding redesign that reduced time-to-first-value from days to minutes.
Created product team standards and mentorship program that cut new PM ramp time from 6 months to 2.
Daily users included Amazon, Alphabet, Apple, Sony, Viacom, and Warner Brothers.